Marc L. Ulrich
Vice President, Customer Programs & Services
Marc Ulrich is vice president, Customer Programs & Services for Southern California Edison (SCE), one of the nation’s largest utilities. He is responsible for SCE's energy efficiency, demand response and clean self-generation program portfolios and customer strategy, marketing, e-commerce and strategic alliance functions.
Prior to his current role, he was vice president, Energy Contracts and Trading & Energy Operations, since 2013. In that role, he was responsible for SCE’s energy contracting and management, short-term energy planning, power, natural gas and emissions trading, asset optimization, market participation and bidding strategies, as well as the 24/7 energy operations and dispatch of both SCE’s owned and contracted generation resource portfolio.
Previously, Ulrich was vice president, Renewable & Alternative Power and responsible for the management and growth of SCE’s portfolio of renewable and alternative power contracts, the largest renewable generation portfolio in the United States. He was also responsible for policy matters related to renewable and alternative resources.
Ulrich was director of Energy Planning from 2005 to 2009, responsible for valuation and quantitative analytics in the areas of power, transmission, natural gas and emissions associated with SCE’s wholesale energy market activity. He also held the role of manager of Risk Control from 2002 to 2005 covering mid-office risk control responsibilities.
Prior to joining SCE in 2002, Ulrich had experience in areas of risk management, procurement business strategies, financial modeling and forecasting, and retail energy services for various companies such as Econ One Consulting, Enron, Georgia Power, and Southern Company.
Ulrich earned bachelors and masters degrees in economics from San Jose State University and graduated with honors with a Ph.D. in economics from Auburn University.
Updated June 2014