With more than 20 years of executive experience at SCE, Ulrich has also served as vice president, Customer Programs & Services, where he was responsible for SCE's energy efficiency, demand response, transportation electrification, clean self-generation and storage as well as customer strategy, customer experience and insights, marketing, digital and strategic alliance functions.
Before his customer service roles, he was vice president, Energy Contracts and Trading & Energy Operations, where he was responsible for SCE’s energy contracting and management, short-term energy planning, power, natural gas and emissions trading, asset optimization, market participation and bidding strategies, as well as the 24/7 energy operations.
Previously, Ulrich was vice president, Renewable & Alternative Power, and responsible for the management and growth of SCE’s portfolio of renewable and alternative power contracts, which was the largest renewable generation portfolio in the U.S. at that time. He was also responsible for policy matters related to renewable and alternative resources.
Before joining SCE, Ulrich had experience in areas of risk management, procurement business strategies, financial modeling and forecasting and retail energy services for various companies such as Econ One Consulting, Enron Energy Services, Georgia Power and Southern Company.
Ulrich currently serves as operational secretary for one of the Los Angeles County Sheriff’s Department’s rescue teams, the Altadena Mountain Rescue Team.
Ulrich earned his bachelor’s and master’s degrees in economics from San Jose State University and graduated with honors with a Ph.D. in economics from Auburn University.Prior to joining SCE in 2002, Ulrich had experience in areas of risk management, procurement business strategies, financial modeling and forecasting, and retail energy services for various companies such as Econ One Consulting, Enron Energy Services, Georgia Power, and Southern Company.
Ulrich earned bachelors and masters degrees in economics from San Jose State University and graduated with honors with a Ph.D. in economics from Auburn University.
