Marc L. Ulrich

Vice President, Customer Service Operations
Southern California Edison

Marc Ulrich is currently vice president, Customer Service Operations at Southern California Edison (SCE), with responsibilities for the contact centers, billing, payments, credit, and program operations. From 2014 to 2018 he was vice president, Customer Programs & Services where he was responsible for SCE's energy efficiency, demand response, transportation electrification, clean self-generation and storage as well as customer strategy, customer experience and insights, marketing, digital and strategic alliance functions.

Prior to his customer service roles, he was vice president, Energy Contracts and Trading & Energy Operations. In that role, he was responsible for SCE’s energy contracting and management, short-term energy planning, power, natural gas and emissions trading, asset optimization, market participation and bidding strategies, as well as the 24/7 energy operations.

Previously, Ulrich was vice president, Renewable & Alternative Power and responsible for the management and growth of SCE’s portfolio of renewable and alternative power contracts, which was the largest renewable generation portfolio in the United States at that time. He was also responsible for policy matters related to renewable and alternative resources.

Ulrich was director of Energy Planning from 2005 to 2009, responsible for valuation and quantitative analytics in the areas of power, transmission, natural gas and emissions associated with SCE’s wholesale energy market activity. He also held the role of manager of Risk Control from 2002 to 2005 covering mid-office risk control responsibilities.

Prior to joining SCE in 2002, Ulrich had experience in areas of risk management, procurement business strategies, financial modeling and forecasting, and retail energy services for various companies such as Econ One Consulting, Enron Energy Services, Georgia Power, and Southern Company.

Ulrich earned bachelors and masters degrees in economics from San Jose State University and graduated with honors with a Ph.D. in economics from Auburn University.

Marc L. Ulrich